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Results: 41
Does Islamic Marketing Mix Affect Consumer Satisfaction?
Viju Mathew
Jan 01, 2022
Customer and customer satisfaction is considered to be the core for success. Targeting the growing Islamic customer population has given the opportunity to tap demand based on Islamic values. Apart from the standard marketing...
Published by: IGI Global
E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context
This paper is an attempt to investigate and empirically validate e-marketing mix framework creating online brand equity suitable for adaptation in the Indian context. Exploratory and confirmatory factor analysis are used to...
Published by: IGI Global
Investigating Marketing Communication Mix on Brand Performance Indicators
In today’s world of business, an increased number of brands are competing in order to gain market share. As a result, companies’ promotion has become more significant in order to reach out to target customers. Effective...
Published by: IGI Global
Decomposition of Green Agricultural Productivity Gain Under a Multiple-Frontier Framework
This paper investigates structural variation of agricultural productivity growth in China using a multiple-frontier approach. Agricultural productivity gain in Sichuan province is decomposed into technological progress...
Published by: IGI Global
Applying Machine Learning to Study the Marketing Mix's Effectiveness in a Social Marketing Context
This study examines the effectiveness of the marketing mix practiced on Twitter across high-end and low-end fashion brands and explores whether any four Ps activities have changed across the different pandemic stages. A...
Published by: IGI Global
Demystifying the Effect of Flow Experience for Mobile App-Based E-Services
The purpose of this paper is to understand the consumer behavior by investigating the effect of flow experience and marketing mix on consumers continued intention to use e-services provided through mobile applications and...
Published by: IGI Global
Influential Factors on Business Operation Sustainability of Entrepreneurs
Adisak Suvittawat
Jan 01, 2022
The purpose of his study is to determine the factors that influence the sustainability of entrepreneurial business operations in the Lower Northeastern Area of Thailand, across varies industries. We followed the marketing mix...
Published by: IGI Global
Exploratory Study of Societal Contexts and Industry Performance
There is inconclusive evidence on the effectiveness of information and communication technologies (ICT) at the industry level. Using the influence-impact model as a theoretical framework, the authors apply data mining techniques...
Published by: IGI Global
Open Sourcing the Pedagogy to Activate the Learning Process
Information systems graduates increasingly need to understand the collaborative, technology-driven practices inspired by open source software development that are fundamentally changing today's workplace. To meet this challenge...
Published by: IGI Global
Designing E-Government Legal Institutions
The aim of this article is to understand the way digital government laws are designed through the analysis and comparison of general objectives, governance mechanisms and roles assigned to stakeholders of six local state digital...
Published by: IGI Global
Contextual Considerations for Eco-Behavioral Change Among Aquatic Recreationists
This chapter draws from Australian studies to explore policies associated with behavioral interventions for environmental stewardship. Each case focuses on attempts to influence the eco-behaviors of recreational users of aquatic...
Policy & Reform Government and Law Public and Sector Management Social Sciences and Humanities Medical, Healthcare, and Life Sciences
Published by: IGI Global
On Engagement With ICT Standards and Their Implementations in Open Source Software Projects
This paper presents novel results concerning engagement with ICT standards and their implementations in open source software (OSS). Specifically, findings draw from observations and analysis related to standards and...
IT Policy & Standardization Computer Science and Information Technology IT Policy and Standardization
Published by: IGI Global
Dosimeter Sound Level Measurements in Practice Rooms
Alan J. Martin
Aug 04, 2017
Previous research suggests that musicians may be particularly susceptible to noise induced hearing loss (NIHL). To date, however, very few studies examined noise exposure acquired by university vocalists as they practice in...
Published by: The Singing Network
An Analysis of Gyan Milk Products in Lucknow
The success of every corporate organization depends on marketing. In today's market, the dairy sector has significant growth potential. Marketing mix tactics, consumer survey marketing and competition analysis are some of the...
Published by: Singh Publication
How Do Digital Market Platform Hosts Exercise Control Over Sellers?
High speed connectivity, smart mobile devices, social media, and rapidly-proliferating end-user applications have given rise to digital markets. This paper investigates how digital market hosts exercise control over sellers. The...
Published by: IGI Global
Healthcare in the United States
Hillary Knepper
Nov 30, 2017
Healthcare in the United States is a dynamic mix of public and marketplace solutions to the challenge of achieving the maximum public good for the greatest number of people. Indeed, in the U.S. the healthcare industry generates...
Public & Sector Management Government and Law Public and Sector Management Social Sciences and Humanities Business and Management
Published by: IGI Global
A Basic Framework for Privacy Protection in Personalized Information Retrieval
Personalized information retrieval is an effective tool to solve the problem of information overload. Along with the rapid development of emerging network technologies such as cloud computing, however, network servers are...
Published by: IGI Global
Effective Implementation of Knowledge Management Systems (KMS) in Government Schemes/Programs of Selected Sectors Using Soft Computing
Soft Computing (SC) technique consisting of several fields of Artificial Intelligence namely, Artificial Neural Networks (ANNs), Fuzzy Logic (FL), Genetic Algorithms (GA), Machine Learning (ML) and Probabilistic Reasoning (PR)...
Published by: IGI Global
Smart Glasses Implementation in Hospitals
Wearable Smart Glasses visualises information projected onto the lens, col-lects data over a wireless network, and uses a program to convert it into text or images to be transmitted to the display. This study discovers the usage...
Published by: IGI Global
Impact of Customer Perception of Value Co-Creation for Personalization in Online Shopping
Electronic commerce firms adopt advanced technologies to provide personalization of marketing-mix with data for personalization co-created by consumers. This study explores customer's perception of value co-creation and how it...
Published by: IGI Global
Shopper Segmentation Using Multivariate Risk Analysis for Innovative Marketing Strategies
Shopper buying behaviour is essential for the retailers to segment the shoppers in accordance to their disruptive attitude and perception for better innovative strategies which may lead to higher profits. The major purpose of...
Published by: IGI Global
Flow and the Choral Experience
Published by: Faculty of Education
Material Handling and Product Optimality of an Educational Institution Bakery Using Integer Programming
This study presents a numerical analysis for enhancing material handling allotment and deciding whether to produce or not in a bread production section of an educational institution. The study utilized 0/1 and real variables by...
Published by: IGI Global
The Effects of Sampling Methods on Machine Learning Models for Predicting Long-term Length of Stay
The ability to predict the patients with long-term length of stay (LOS) can aid a hospital's admission management, maintain effective resource utilization and provide a high quality of inpatient care. Hospital discharge data...
Published by: IGI Global
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